DRM Direct Response Marketing Basic Manual

DRM (Direct Response Marketing) Basic Manual
Author: Hidenobu Hira
Publisher: Improbit Co., Ltd.
Published: 2004
Format: Binder (over 200 pages)

[Content Introduction]
This manual is designed for people such as:

Small and medium-sized business owners

Professionals and consultants

Individual entrepreneurs

Those who conduct sales promotion activities both online and offline

The content shows step-by-step methods for customer acquisition, repeat purchase promotion, and customer unit price improvement, especially focusing on how to write "advertisements that get a response (response ads)," and includes a wealth of immediately usable materials at the field level, such as "successful examples of sales letters," "examples of handwritten flyers," "examples of ineffective copy," and "timing and methods for encouraging referrals."

Because it is easy to understand for marketing beginners and is packed with know-how that can be "used immediately" in the field, it was once sold as a high-priced educational material (hundreds of thousands of yen).

[Recommended Points]
Valuable early educational material in which Hidenobu Hira brought DRM to Japan and systematized it

Specific examples of materials, follow-up strategies, and how to use handwritten flyers

Applicable regardless of industry, such as the housing industry, education industry, and consulting industry

Comparison of the differences between "copy that gets a response" and "copy that doesn't get a response" in the materials