Attribution Modelling in Google Ads and Facebook - book in great condition

Attribution modelling is the process of understanding the customer purchasing journey and determining the most effective marketing channels/campaigns for investment at a particular point in time.A lot has been said about attribution modelling over the years. However, talking about attribution is the easy bit, implementing it is the real challenge.This book has been written to help you implement attribution modelling in Google Ads (formerly Google AdWords) and Facebook. This expert guide will teach you, how to leverage the knowledge of attribution modelling in order to understand the customer purchasing journey and to determine the most effective marketing channels for investment.In this book there is a strong focus on using Google Ads and other Google tools such as Google Analytics. I have explained various attribution modelling concepts, mainly in the context of Google Ads and Facebook. What do you need to know in advance in order to benefit from this book?In order to get the maximum